Product Designer
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SaaS
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In the past 4+ years, I've kickstarted and scaled B2B workflow tools in the yachting industry.
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GUI
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I've also enjoyed crafting fully custom TV interfaces for visualising engine room data, now installed on yachts over 100m.
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Other
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Additionally, I've worked on diverse projects, including an iOS app, Webflow websites, and branding for small businesses.
My Design Principles
Strategic Copy
Before design, I focus on writing purposeful copy. No “happy talk”.
Product-Market Fit
Through product discovery, I make sure we don't waste resources on something that has no value fit for users and creates no market.
Dev-Friendly
I'm gaining confidence with Next.js, with my dear Ettore mentoring me. It's helping me design with a clearer understanding of how things are built, moving away from Dribbble-style concepts.
Ask Me
“If there's something you'd like to try —a design, a new product, an idea— ask me, I won't say no, how could I?”
— The Smiths