UX/UI
UX Copywriting
Strategy
Branding
Icons
Print Design
Design Systems
Over the past five years, I've kickstarted and scaled all projects at SuperYacht Times, while also helping small businesses define their digital identity as a freelancer.
Landing page for the best takeaway sushi in Amsterdam

Branding and website for a wedding photographer
Energy flow UI for a 142m yacht
Tailored UI matching Tron-themed engine room of a 122m yacht

Read Boat International featuring
See the SaaS broker platform transformation I'm leading

Management system for the crew part of YachtEye
Read the Process for YachtEye multidevice ecosystem

Open news and yacht directory website
Design Principles
Design for Dev
I learned to code to make designs dev-friendly and speed up MVP launch.
Design Follows Storytelling
Before wireframes or visuals, I craft the copy. Every word on the UI has purpose. No “happy talk” just clarity in a few characters. Good design starts with good words.
Design for Product-Market Fit
Through product discovery, I make sure we don't waste resources on something that has no value fit for users and creates no market.
Case Study
Designing for the 1%: Yachting Infotainment Reimagined

User Research
10 Differences Between Your Academic Case Study and a Real-World Project

UX/UI
Why CMSs Are a Thing of the Past

Empathy
Why UX Designers Need a Broader Emotional Vocabulary

Dopamine Detox
How Watching Boring Movies Can Improve Your Attention Span

“If there's something you'd like to try —a design, a new product, an idea— ask me, I won't say no, how could I?”
— The Smiths