5+ yrs optimising user workflows in yachting & healthcare. 0→1 generalist and DesignOps enthusiast for small teams.
Product Designer
001/3
GUI
This is what it looks when I design cool sh!t in the yachting industry.
Helping [OWNERS] showcase engine performance with an animated UI that visualises the [ENERGY FLOW].
Helping [GUESTS] learn about each component with a Tron-inspired [TV UI] that mirrors the engine room interior.
002/3
B2B SaaS
I value delight, but I prefer optimising workflows for time-pressed users.
Helping [YACHT BROKERS] make informed decisions by redesigning an [iQ PLATFORM] to improve workflows.
Helping [RURAL CLINICS] connect to specialists through [TELEMEDICINE] so they can diagnose patients before it is too late.
003/3
YachtEye
Basically the yacht equivalent of Tesla in-car dashboard. My largest solo designer project.
Helping [CREW] inform and entertain guests by turning a 2009 TV-only UI into a [SCALABLE ECOSYSTEM].
Helping [CREW] manage guest content by replacing an unusable [CMS] with a user-friendly solution.
My Design Principles
Strategic Copy
Before design, I focus on writing purposeful copy. No “happy talk”.
Product-Market Fit
Through product discovery, I make sure we don't waste resources on something that has no value fit for users and creates no market.
Dev-Friendly
I'm gaining confidence with Next.js, with my dear Ettore mentoring me. It's helping me design with a clearer understanding of how things are built, moving away from Dribbble-style concepts.
Ask Me
“If there's something you'd like to try [A DESIGN, A NEW PRODUCT, AN IDEA] ask me, I won't say no, how could I?”
— The Smiths