USABILITY EVALUATION
We performed a total of three assessments:
1. Heuristics (Nielsen’s, 1944)
2. Satisfaction (expectation measure, think-aloud protocol, SUS)
3. Performance (task time, task success, errors, lostness)
A key user journey was identified and broken into distinct tasks considering top tasks for fashion e-commerce calculated from a survey on 74 participants. We asked users to complete the tasks in a controlled environment.